| Over the last few years, I've been doing a fair amount | | | | especially when it's related to some part of our life; like |
| of blog posting and even more blog reading. Here are | | | | our favorite ski resort. Tell the story of how your |
| 6 things I've found and noticed that your resort can | | | | resort came to be and who played a part. Spread it |
| blog about to drive visitors to your site over and over | | | | out, conduct a few interviews, and you'll have some |
| again, especially if you use your social media outlets | | | | killer blog content. |
| (Twitter, Facebook, etc.) to promote each post. | | | | 4) Video / Photo Contests |
| 1) Stories | | | | Photo and video contests are a great way to create |
| Find people on Facebook/Twitter who mention your | | | | gather user generated content and if users get to |
| resort and let them tell their "epic" story. They'll spread | | | | vote they'll send their friends over and over again to |
| it like wildfire. Stories are the best testimonial a resort | | | | the site. Don't forget to post these to Facebook and |
| could ever have. When you tell stories, use Facebook | | | | tag the photographers so that the pictures and your |
| and Twitter tags alike in your promotion. This gets | | | | album show up on dozens of Facebook walls. |
| people the story is about to tell their friends about it, | | | | 5) Resort Tips |
| and encourages others to share their stories as well | | | | Give tips on secret stashes, when to get the best |
| with the hope of getting their name up in lights. | | | | groomers, where to go if you want good tree skiing, |
| 2) Riding Tips | | | | etc. Give them reasons to come back to the resort |
| Tips about riding, waxing boards and skis for snow | | | | and find the stashes you are blogging about. |
| conditions, etc. Give valuable information from talented | | | | 6) Fun Stuff / Trivia |
| people that work at the resort like ski techs, instructors, | | | | Anything where the winner gets a prize. Contests like |
| patrolmen, etc. If these are videos, you can also post | | | | this make people want to pay attention to your blog. |
| them on YouTube for additional exposure and simply | | | | The prizes can be small like a free t-shirt or bigger like |
| embed them in the blog post. | | | | a free day pass. Doing this at set patterns (like |
| 3) Resort History, How it All Happened | | | | weekly) and labeling the contest as such help keep |
| We all have a soft spot for entrepreneurial success, | | | | people coming back as well. |