Away Resort Koh Kood in Thailand Launches Their ‘slow Tourism’ Concept

What is slow tourism?Our time is ruled by speed, all interactions have to
The underlying concept of Slow Tourism is to reducehappen quicker and quicker, in real time: high speed
the "volume" of experiences on a vacation, andinternet connections, high speed trains, fast food…..but
instead focus on the "quality" of experiences. It is aboutthis constant rushing provokes stress, an unknown
slowing the pace of a holiday down so you have thedisease 50 years ago, and today in most of the Third
opportunity to interact with the people and places youWorld countries.
experience, instead of just trying see and do as muchIn this hectic panorama, the need for slowness is
as possible in the amount of time available.becoming stronger and stronger and more people
The opportunity to interact and "connect" with peoplechoose to slow down to spend quality free time
on a deeper level is much more rewarding andrediscovering the natural rhythm of things, listening and
memorable than just taking a million pictures of wellobserving small treasures off the beaten tracks, trying
known land marks. By slowing down you have theto understand the spirit of places and the fragile
chance to explore beyond the normal scenes, andbalance with their people.
scratch beneath the tourist façade that plasters theSlow Tourist philosophy and mission; as a Brand, we
world.aim to promote this area and a different way of being
More and more people want to have a unique story ofa tourist. Travel slow, live the places, not consume
their vacation, and this is not possible on typical holidaythem.
itinerary. Slow tourism allows holiday goers the chanceSlow is not a synonym of lazy, and that is why we
to not only have a relaxing and stress free vacation,offer many different options for active holidays, the
but also one that is a deeper and more rewardingbest way to appreciate local food and culture and
experience.nature; various possibilities for your holidays in the
Often it is the unplanned that is more memorable thenmountains or seaside, away from the stress and the
the planned. Slow Tourism allows a flexible program ofnoise of the city, to regenerate the body and the spirit,
travel that is more akin to exploring. This facilitateswhether you are a sporty person or simply somebody
unplanned experiences, which are usually unique andwho knows how to enjoy a beautiful landscape.
also provide truer insights into the local culture.